What is Public Relation and Internet Marketing?

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What is the Difference between Online PR and Internet Marketing?

The PR industry is quite bad at enlightening potential clients about public relations and its importance to their business. On the other hand, Internet is a flourishing field where PR being used extensively, as a tool, by marketing professionals.

The Message in Internet marketing is designed to drive sales and increase ROI in all possible ways. For instance, the driving Message of a bookstore could be that they offer the largest collection and lowest costs.

Online PR isn’t directly promotional. PR messages are more about companies showing that they care about a specific cause or putting out news messages.

Tactics and tools, are two disciplines that unite Internet marketers and online PR. However, they are often used in differing ways by each.

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