A trademark is a unique visual symbol which is used by an establishment to distinguish itself from the others of the scenario. Trademarks are the particular unit that pops up in the mind of anyone when we think about a particular item or brand. For example; when we think about a tooth paste we get the answer white teeth and CLOSE UP. A Trade mark can be a word, name, device, slogan, photograph, graphic, label, numerals, colour combination, sound or even smell used by a business to distinguish/ differentiate its goods or services from those of others which are originating from a different business.
A registered trademark is a un offended property mark/ asset or even intellectual property owned by a business entity. A registered Trademark is used by a business to protect the company's investment in the brand or symbol. Owners of trademarks have exclusive rights to categorise their company and use under the categories they are registered in (there are a total of 45 categories, called and they are named as classes). A trademark can be registered if you are being differentiated or distinctive for the goods and services you provide. This means that, if the proposed trademarks are similar or identical to an existing registered trademark, it may not or cannot be registered. Also, trademarks cannot be registered if it is offensive, generic, deceptive, not distinctive, contains specially protected emblems, etc.