Digital Marketing Solutions for
Educational Institutions By Venture Care
360 degree of Online marketing for education institutions
Venture Care is in the top digital marketing company in pune , Maharashtra, India that provides end-to-end digital (online) marketing solutions and services for colleges, institutes, schools, training centers, university supported by the goals that concern you the most. We tend to take the time to know your business and build a technique to accomplish your business objectives.
We can promote your education institute all over the India for your specific course. We provide 360 degree of internet marketing services for education academies included SEO, PPC ads, ORM, Social Media marketing, Content Marketing, Email and SMS Marketing.
We have helped various kind of education institutes like CA, CS, CMA, Online Courses, SSC, Bank PO, PMT, IAS , AFCAT, IELTS with our Digital Marketing Solutions. Our 100% Result oriented Digital Marketing Strategy for Educational Institutions helps them to get more business leads by internet marketing.
Why online marketing is essential for Education institutions?
Now a day’s everyone want to make a career in different field and gets education regarding his field. Some students are preparing himself for competitive exam like SSC, bank PO, IAS, CA,C S, CMA, MBA etc. and looking for coaching center for preparation. But India is hub of education institutions where number of school, colleges & education academy which provide various courses. So students not are able to take decision that in which institute should he takes admission for specific course. Then he goes by internet to select the best one institute for his course. Here are some several region that why online visibly is must for education institutions Students search online for best educational and training courses.
Students spend more time on the internet rather in front of other media including television. Social media marketing like Facebook ad are highly effective where 95% student available Parents and guardians have started to judge a school or college based on its website and its online presence. The internet is today the most favoured channel for applying and making admission queries. Outstation students rely heavily on the web for college admissions. Parents and students now consider web as the most convenient means for carrying out admission processes.
How online marketing is beneficial for education institutions?
Challenges to Educational Institutions
There are myriad educational institutes of international calibre, which have state-of-the-art infrastructure, a beautiful campus and highly skilled teachers, among other fantastic features in place, but the enrolment rate is abysmal with the number of enquiries far from optimum. Worse, with low brand awareness, there is no scope for word-of-mouth publicity as well.
This is easily one of the biggest handicaps that educational institutes face. The strategy must incorporate parents and children as separate target audiences and address them individually, with different platforms, communication routes and brand experiences.
Identifying the right marketing platform for your target audience is key to boosting conversions. Several institutes are either unaware of what their target audience is, or are utilizing the wrong avenues to reach out to them. Overdependence on perceived platforms – Google, shiksha.com, etc. aren’t getting the desired results either.
The cost incurred per conversion is only rising. Budgets required to run traditional ad campaigns have skyrocketed and the most incriminating aspect is there is no precise way to reach the target audience to achieve a high conversion ratio, which only results in overshooting of the budget without seeing any tangible results.
Advantages of Digital Marketing for educational institutionsEducational institutions can gain in the following ways by using digital marketing: Cost Effective: Most online marketing platforms are affordable compared to traditional marketing methods. Online Marketing methods such as social media, email, RSS feeds and mobile marketing require very little implementation cost or investment. This means that educational institutions can target a larger audience at a low investment and thus benefit greatly.
Online marketing platforms offer instantaneous feedback as messages can be relayed immediately and instant feedback can be received. Online Marketing forms such as blogs, Social networking sites or SMS offer an easy way of interaction, whereby messages are relayed or sent and within a short time.
There are varied tools which can be used to measure digital marketing effectiveness. Since this type of marketing is highly targeted and in most cases uses permission based marketing, it becomes easy for the educational institutions to measure or track the effectiveness of a given marketing campaign as crucial data is available.
Digital marketing tools or platforms are easily accessible and as a result produce better results. Using digital marketing forms such as social networking sites like Facebook, Google+, Twitter, and others or SMS marketing guarantee a large focused audience.
SMS and email are some of the digital marketing forms that receive high response rates due to the fact that they are personal and educational institutions can easily target the audience in the right manner.
Thus, for an educational institution to be successful today, it must utilize and implement an all-encompassing well thought out digital marketing strategy. This digital marketing strategy must be such that the educational institution is able to get all the benefits in terms of more student enrolment, cost effectiveness and also more returns on the investment made.
You are not the only one excited happy about Venture-Care Services...
200 customers in Top 17 cities of two countries use our services.
How we do it
OUR MARKETING APPROACH
Your objectives and goals form the basis of an extensive campaign plan, tailor-made for you. The root of all this, however, boils down to our market research, which includes a SWOT analysis, competitor analysis, audience profiling, platform research and more.
Brand planning & strategy
Based on the market research and your objectives, Amura chalks out a detailed blueprint of the marketing and campaign strategy. For example, if a rise in the number of admissions is your ultimate objective, we will use a combination of content marketing & social media to increase brand awareness, complemented by targeted advertising & re-marketing to secure maximum enrolments.
In keeping with our brand philosophy of performance-driven marketing, every campaign is carefully monitored in real time and optimised to keep fetching you the best return on marketing investment. Our campaigns will get you more and more leads, while our sales processes will help you convert them into admissions.
The Best Medium to Attract & Impress Students - Digital Marketing
There are various reasons that make digital marketing the best means of reaching out to the majority of the student population today. Some of these are: