solutions for educational institutions and colleges.
Which top Challenges to educational institutions ?
There are myriad educational institutes of international calibre, which have state-of-the-art infrastructure, a beautiful campus and highly skilled teachers, among other fantastic features in place, but the enrolment rate is abysmal with the number of enquiries far from optimum. Worse, with low brand awareness, there is no scope for word-of-mouth publicity as well.
This is easily one of the biggest handicaps that educational institutes face. The strategy must incorporate parents and children as separate target audiences and address them individually, with different platforms, communication routes and brand experiences.
Identifying the right marketing platform for your target audience is key to boosting conversions. Several institutes are either unaware of what their target audience is, or are utilizing the wrong avenues to reach out to them. Overdependence on perceived platforms – Google, shiksha.com, etc. aren’t getting the desired results either.
The cost incurred per conversion is only rising. Budgets required to run traditional ad campaigns have skyrocketed and the most incriminating aspect is there is no precise way to reach the target audience to achieve a high conversion ratio, which only results in overshooting of the budget without seeing any tangible results.
Are you trying to get admissions for your institution, But don’t know where to start?
There are common questions when it comes to grabbing the first page on a search engine. Search Engine Optimization (SEO) is a tactic to get in the eyes of user as and when required by them.
How it works?
Connect with prospective students
Take cost-effective measures
Take expert guidance
How online marketing is beneficial for education institutions?
Why Digital marketing need for institutions ?
There are various reasons that make digital marketing the best means of reaching out to the majority of the student population today. Some of these are: